we built a game changer.
how it started
a couple of climbers, a shared notes app full of grades we'd forget by next week, and a growing frustration that no one had built this yet.
we weren't a startup looking for a market. we were the market. we wanted to remember what we climbed, see if we were getting better, and tell our gym which routes are sick, and which ones suck.
so we started building. what began as a simple logbook turned into something bigger: a system where climbers and gyms actually talk to each other through the data that climbing naturally creates. your sends, your ratings, your reviews. all flowing back to the people who set your routes.
pbl exists because we decided to build the thing we couldn't find.
the team
small on purpose.
dylan chambers
founder
cloud architect by day, building pbl's entire technical backbone by night. designed the multi-environment cloud architecture, CI/CD pipelines, data systems, and both the mobile and portal apps from scratch. if it runs, he built it.
jake forstyk
product design
leads product and UX design for ICU software at his day job. the kind of software where a confusing interface isn't just annoying, it's dangerous. brings that same "find where it breaks, then fix it" approach to every screen in pbl.
kaitlyn boniecki
brand identity
practicing architect with a background in urban design. shapes how pbl looks, feels, and communicates. her community-focused design instincts keep pbl grounded in the culture it's built for.
brian high
marketing
seven years building visual identities for major fashion brands. now pointing that eye toward the climbing world. responsible for the imagery and storytelling that make pbl feel like pbl.